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New Scientist:

Americans may paint themselves in increasingly bright shades of red and blue, but new research finds one thing that varies little across the nation: the liking for online pornography.

A new nationwide study (pdf) of anonymised credit-card receipts from a major online adult entertainment provider finds little variation in consumption between states.

"When it comes to adult entertainment, it seems people are more the same than different," says Benjamin Edelman at Harvard Business School.

However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds.

"Some of the people who are most outraged turn out to be consumers of the very things they claimed to be outraged by," Edelman says.

Wow. Who knew?

Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year's presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama.

So, anybody want to take one for the team and pick up a few more blue states?

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Salmo's picture
Submitted by Salmo on

I drove a car out to give to my son in Denver, and among the interesting things one learns driving cross country is that the Bible Belt is really weird. I began noticing trends of billboard advertising as I approached the Mississippi. About a quarter of the billboards were of the "Get Gas and Grub at Girt's -10 miles" variety, about a quarter had some political message - usually about taxes, about a quarter related to evangelical prostelitizying, and about a quarter related to peep show/topless bar sexual offerings. The thing was, the sexual offerings kept getting more bizzare. I understood what was in store for the traveler who stopped by the chicken coop with the sign "live nude dancers" but, once I got into Missouri I became confused. I am not at all sure what the choreography of the "peep show, lingerie and shoes for rent" was, but it's a business with highway advertising. One thing I was sure of though, there must be some serious Sunday morning repenting going on. Bringing this experience back to the post, I would expect both more interest in pornography and tellingly, more unusual pornographic tastes in the part of the country where repression is a way of life, i.e. the Red States.