What Bezos bought
Newspapers need to gather "small data" about individual users, such as where they live, work, and what their key interests are, to serve people with greater relevance and value, Jarvis said. "I hope that skill -- building profiles and using them to improve relevance -- is the first that Bezos brings to the Post."
Small data? About the sort of people who read the Washington Post? $250 million is pocket change for that sort of information.