nonprofits

The Problem: Progressive Org Ed.

A little bitchy, but what’s not to love about that? John makes the important point clearly:

There’s been a marked recent increase in the number of people asking me to write about their organization, campaign, or client. Whether it’s a non-profit with some new-fangled incredibly-esoteric project, a politician promoting their latest highly-interesting-to-them but-kind-of-boring-to-you policy proposal, or a public relations firm being paid big bucks to push the lame ideas of yet another client, the volume of “give me free publicity” requests has skyrocketed of late.

Interestingly, at the same time, the number of ads these same groups are running on blogs has plummeted.

My point isn’t that the blogs should be bought, or can be bought. My point is that the blogs should be supported by the larger progressive community, and they’re not. Liberal non-profits, political operations, and companies interested in reaching either a progressive audience or an inside-the-beltway crowd wouldn’t think twice about spending $60,000 on a Washington Post ad, spending a good chunk of change on an ad in The Hill or Roll Call, or paying a PR firm a $20,000+ a month retainer to get their news on the blogs, among other venues (NOTE: the very best way to get me NOT to cover a story is to have a PR firm contact me). But the notion of spending $800 (or hopefully, several thousand dollars) on a blog ad gives them serious pause. Then they turn around and expect favors.  Read more