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Axelrod

Axelrod's "unified theory"

Tue, 10/21/2008 - 5:16pm — amberglow

New Republic-- The Message Keeper:
How David Axelrod learned to conquer race

"... The self-described "keeper of the message" for Obama's presidential bid has taken the lessons he learned from his mayoral and gubernatorial campaigns and made them cohere into something that approaches a unified theory of how to elect a black candidate--emphasizing biography, using third-party authentication, attacking with an unconventional sideways approach, letting voters connect to the candidate by speaking to them directly in ads, and telling voters that supporting the black candidate puts them on the right side of history. ..."

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