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Plantidote of the Day 2010-12-28

twig's picture

radishes

Raphanus sativus

Cincinnati radish

Supermarkets must be noticing that farmers markets are taking some of their business. Several big chain stores here in Southern California are hanging "Locally Grown" signs and adding unusual fruits and vegetables to what is normally a snooze fest of heavily waxed apples and other predictable choices in the produce aisle.

That's where I found these pretty pink radishes, and as soon as I put them in the cart, people started coming over to ask about them. The label says "Cincinnati radishes," and looking around the intertoobz, I discovered that they're actually a rare, heirloom variety. It turns out they taste pretty much the same as the little round red or white varieties, but the greens are spicy, more flavorful than I expected. Definitely worth a try, if you happen to spot some in your own market.

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Submitted by lambert on

It's good that chain stores are reacting to competition by supplying better food, but it's even better when the food chain is accountable to, say, me. Is there any "truth in advertising" requirement for supermarket signage, and what does the produce manager understand by "local"?

twig's picture
Submitted by twig on

I'm going there soon. Maybe I'll come back with some answers!

twig's picture
Submitted by twig on

to supermarket signage. The produce person I spoke to said that the company "supports local growers," but he had a hard time explaining what that meant. And since there are humongous farms just outside LA, "local" could be referring to them, as opposed to small, non-corporate operations. He said some of the organic produce came from a "smaller" farm, but no details.

Overall, my impression is that management would like us to think we're buying from some mom/pop farm, but it's pretty much the same stuff as always, with the occasional bunch of exotic radishes for distraction.

Eureka Springs's picture
Submitted by Eureka Springs on

You know you read too much news when you see a photo like this and immediately think - So Sarah Palin is marketing lipstick on a carrot now?