Ha ha. It's OK to sell your identity and your friends to the data miners -- since most people who use FaceBorg are more trusting than warranted -- but I don't think it's going to be OK to sell your friends to the advertisers. "Bill and Caitlin's Wedding: Brought to You By Megalith Corporation, your friends in [Your Home Town]!"
As Facebook's stock continues its slump, now trading even lower than yesterday's low, the Internet [Huh?] has reached a consensus on why the IPO of the year isn't performing: Advertising. It's how Facebook makes its dollars. And, it has made a lot of dollars this way. But it's not clear Facebook's very good at it, or will get good enough at it to justify a $38 per share price.
FB's ads suck. They're clearly just cheap-ass scams funded by clickthroughs. I have never purchased anything from a FB ad, and I've only clicked through on the ads that were so uniquely horrible I just had to go see. So, "a lot of money" in absolute terms, but I doubt very much a lot of money when measured by its user base.
So, what can FB do to increase ad revenue? Or, more to the point, what can it do to make its investors think it will? Hey, here's an idea:
Let's put humongous rollovers on the timeline!
Aaaugh!!! FaceBorg == AOL, mark my words.
Anyhow, Zuckerberg's done his work: He's funnelled millions of people's personal identities into the DHS servers, so he can cash in and bow out as gracefully as persons of Zuckerberg's ilk can do.
NOTE Actually, I would argue that FB's real value, which nobody seems to recognize, is that it can be used as a (privatized) identity authentication mechanism. If you've ever used your FB account to log-in anywhere, that's what's going on. That's how the AirBnB service works, for example.