ObamaCare Clusterfuck: A good product sells itself. And then there's ObamaCare....
Extrapolated across the entire U.S., the cost of marketing and advertising to get Americans to sign up for coverage is expected to run into the hundreds of millions of dollars. Here’s a link* to all of the federal grants, including marketing funds, allocated to states across the country by the Obama administration to set up marketplaces and educate consumers.
And the ad spending doesn’t end with government dollars. Private insurers are spending huge sums as well.
“We have had several plans in place to reach different audiences through various channels, including direct mail, billboards, online, radio and TV,” said Greg Thompson, spokesman for the nation’s fourth-largest health plan, Health Care Service Corp., which is selling health insurance products on exchanges via Blue Cross and Blue Shield products it owns in Texas, Illinois, Oklahoma, New Mexico and Montana.
Needless to say, in a single payer system, all that money would go to patient care. To health care.
Every single dollar is wasted.
NOTE Of course, advertising money for a project that should not exist in the first place is walking around money for the creative class, who do the media work, write the scripts, do the demographics, make the ad, act in the videos, and on and on and on. All of it completely wasted.
UPDATE I forgot to say that the link to "all of the federal grants" is a little masterpiece of obfuscation. First, the map is in Flash, a proprietary data format that's also flaky and often blocked.. Second, there's no data available in the form of a spreadsheet or even a CSV file, so there's no way to collate it all, or even get an overview of it. Third, the data is all aggregated by state Department. For example, the California Health Benefit Exchange got $673,705,358 for this and that. But the really interesting breakdown is what CA does with the money: That is where all the Democratic organizations get their walking around money -- and all the Flex Nets and Flexians, too. A gigantic stream of wasted money to which all these organizations -- well-meaning, many of them -- will become addicted. That is how ObamaCare will develop a constituency, not from its crappy policies.