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Insight: At Nestle, interacting with the online enemy

It looks like mission control: in a Swiss market town, an array of screens in Nestle's headquarters tracks online sentiment. Executives watch intently as California wakes up, smells the coffee - and says whether it likes it.

Yes my friends, while we tap away at our computers, living a hand to mouth existence, our work is carefully followed by an army of experts earning six figure salaries.

Never, never doubt the importance of our work. Just blogging, just reading and sending links to those who would be interested, constitutes a very important sort of activism. Don't ever let anyone tell you otherwise.

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Submitted by lambert on

.... if only because I've seen the discourse slowly slowly change, as the result of (probably) 10,000 people more or less like us.