McCain's bizarre search engine advertising

Thu, 10/16/2008 - 4:09pm — DCblogger

According to AdGooroo and SpyFu, among the thousands of terms purchased to send people to McCain Web sites are:

· "Hot wife," which linked to a biography of Cindy McCain.

· "Sarah palin pictures," which directed users to official campaign pictures.

· "Chavez" and "castro," which linked to a page advertising McCain's foreign policy.

· "Katrina" "against abortion," "global warming," "environmental pollution" and "gas prices," all tied to policy issues.

Hot wife?

Among the search phrases that have been purchased to direct people to Obama Web sites are:

· "Barack muslim," which linked to a page informing viewers that he is not a Muslim.

· "Diane von furstenberg," which linked to a site selling Obama clothing.

· "Clinton" and "edwards," an effort to reach voters for his Democratic rivals in the primaries.

"Our search advertising accounts for a large portion of our new media strategy," said Nick Shapiro, an Obama spokesman.

Diane von furstenberg?

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Comments

DVF is so "Vogue"

By vastleft on Thu, 10/16/2008 - 4:18pm

Obama's more of a draw to the "Elle" demo:

http://obamamessiah.blogspot.com/2008/07...

Would you please

By Truth Partisan on Thu, 10/16/2008 - 4:21pm

describe how this works, amongst all the Google splits? Google scholar, regular Google, zero calorie Google...

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