Japanese Communist Party uses online mascots to appeal to younger voters
When Prime Minister Shinzo Abe's Liberal Democratic Party cemented its grip on power with a victory in the upper house elections on July 21, the unlikely other winners were the Communists. Ms. [Yoshiko Kira] was one of the party’s newly elected lawmakers who saw the JCP raise its representation in the House of Councilors from six seats to 11, giving it a large enough bloc to propose legislation. She was the first Communist to win in the five-seat Tokyo constituency in 12 years, while another young JCP candidate won in Osaka, the party’s first victory there in 15 years. Overall, the Communists came in second to the ruling party in terms of votes collected in Japan’s two giant metropolises.
July's elections were the first in Japan where online campaigning was permitted, and it was the JCP that is widely seen as having made best use of it. As well as savvy leveraging of social networks and video streaming platforms, the party created a series of online mascot characters that addressed individual issues such as the planned consumption tax hike, shady business practices, the heavy US military presence on Okinawa, and constitutional change.
That's a really interesting approach. Perhaps the Twelve-Word (and possibly to be revised...) Platform needs a mascot for each plank?