I remember when "tween" wasn't even a word
That was before some vicious marketing weasel invented it:
Materialism is huge with the tween set and is mounting. Marketers are tailoring the tween-aged kid. This is also a time when tweens are forming identities and are most impressionable. Tween-aged kids are most likely to believe that their clothes and brands describe who they are and define their peer status and it also impacts their professional goals (75 percent of 8 to 12 year-olds desire to be rich). More US kids than anywhere in the world believe that their clothes and brands describe who they are and define their social status. Preteens with lower self-esteem value possessions significantly more than children with higher self-esteem.
I wonder what kind of Presidential candidate they'll vote for, in what? Eight years?