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Hamsher's Common Sense media goes bankrupt

HuffPo:

Hamsher is known as a leading figure in the progressive blogopshere and left-leaning pundit. CommonSense Media's creditors, however, span the political spectrum and include Daily Kos, Raw Story, AlterNet, Talking Points Memo, MyDD, The New Republic, Crooks and Liars, The Drudge Report, National Review Online, RedState Human Events Eagle Publishing, Town Hall Salem Communications , Five Thirty Eight, The Hill, CQ-Roll Call, Taylor Marsh, John Aravosis (AMERICAblog) and Duncan Black (Eschaton).

Ouch.

Everybody's on the Internet, but the advertising dollars dried up; there are plenty of complaints about that, including Eschaton's. Why is that?

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DCblogger's picture
Submitted by DCblogger on

Supply and demand. The Internet brought a huge new supply of advertising venues out just as the overall economy collapsed. Also, the structure of advertising is very punishing to publishers. Ad networks like Google pick up all the money and content creators are left with only crumbs.

I am really sorry to hear about Jane Hamsher. For all my differences with Firedoglake, they are doing some of the most important work in lefty blogosphere.

Submitted by lambert on

(Although this is not FDL.)

I didn't dance on the grave because for all my disagreements with Hamsher I would never wish this for her.

Cujo359's picture
Submitted by Cujo359 on

Same here. It looks like FDL will keep on going, but there's less advertising to keep them and everyone else afloat. That strikes me as the really bad news.

DCblogger's picture
Submitted by DCblogger on

Thinking it over, I remembered that Obama really hates the professional left, or what passes for it in the USA. It is just possible that behind the scenes he is working to discourage anyone from advertising on liberal blogs. He really despises the people who put him in office.

Submitted by jawbone on

bankruptcy, but have found only two mentions, both comments linking to the HuffPo article. No posts so far that i can find.

Follow on comments expressed concerns about the future of FDL, etc. Noted action campaigns set up by FDL for OWS, Hurricane Sandy, etc.

Interesting.

*Make that 'from the horse's mouth info"

Submitted by Hugh on

Not clear on the idea behind Common Sense. Was it a consortium of websites who were supposed to sell their combined audiences to advertisers? As such, it shouldn't have much in the way of assets or overhead costs. I assume it was a limited liability corporation so liability should be limited to those few assets, and the losses should not be all that large either, unless someone went grandiose and sank more into it than they really needed to.

If people want to go the corporate route, I think HuffPo showed the way. Build up a big audience, don't pay your contributors much or anything, and then sell yourself to a megacorp looking for content or audience.