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Getting Paid to Blog

chicago dyke's picture
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5$ per post? 5 lousy dollars????? I'm deeply, deeply insulted. I won't work for anything less than 25$. We're High Quality here at Corrente. Hmmph..

It's funny to hear him say this because Murphy, who founded a Tampa-based interactive ad agency called MindComet, also runs a side business that pays bloggers to write nice things about corporate sponsors -- without unduly worrying about whether or not bloggers disclose these arrangements to readers. (A scan of relevant blog searches strongly suggests that, often, they don't.)

Murphy is launching PayPerPost.com, which will automate such hookups between advertisers and bloggers and thus codify a new frontier of product placement. Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they'll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates. Those seeking to subvert PayPerPost from within can't: No pornographic or "illicit" content is accepted.

Murphy's approach used to be more ad hoc. He made invitations through e-mail via the BlogStar Network, which he started in 2004. BlogStar paid nicely -- a flat fee of $5 or $10 per post. "Easy money...go buy a burger or something," advised a BlogStar invitation from 2005 soliciting posts about cable network TNT's basketball commercials featuring HBO (TWX ) character Ali G. That come-on also told bloggers "we definitely appreciate more positive posts."

I'm sure you do. Anyway, it sure does make you think about the um, uniformity and ability to stay "on message" in certain places in the Blogosphere. And trolls.

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