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Eggs Ads? You Ration....

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Wouldn't it be a lot easier to print an ad on the package? Or just, like, you know, buy one on a site lots of people read every day?

CBS plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

Actually a moderately cool concept. The plan originally was to just etch each egg with the date it was packed to stop crappy companies from reloading stale ones into new containers to screw the consumer make a little more money by not having to throw out expired goods. Besides, it involves lasers, it's gotta be cool.

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