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Do you want fries with your culture war?

vastleft's picture
Submitted by vastleft on Thu, 09/18/2008 - 7:15pm
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McDonald's


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Imelda Blahnik's picture
Submitted by Imelda Blahnik on

I laughed the first two times I saw that commercial. Not that I go to McDonalds more than about twice a year.

vastleft's picture
Submitted by vastleft on

http://www.correntewire.com/creative_cla...

I'm amazingly conflicted about this ad, because I'm a meat 'n potatoes liberal who chafes at today's frou-frou medallions of arugla in a reduction of Chilean sea-bass truffles, but this ad is also a few inches shy of book-burning.

Of course, real class-warriors on both ends of the spectrum shun Starbucks, and I'm in the middle of the fray there, too, because they offer among the only drinkable decaf available (actually McD's Newman's Own isn't too bad), and in my dotage that's what I'm reduced to drinking. And the yuppie jazz they play does get on my fucking nerves.

lambert's picture
Submitted by lambert on

That's where the Bush's plan to escape le deluge. I'm sure they'll feel right at home with all the other Nazis.

[ ] Very tepidly voting for Obama [ ] ?????. [ ] Any mullah-sucking billionaire-teabagging torture-loving pus-encrusted spawn of Cthulhu, bless his (R) heart.

Valhalla's picture
Submitted by Valhalla on

until I tried to picture the same commercial with 2 guys proclaiming their ignorance, re: Paraguay.

But, maybe that one's coming next. Tryin' not to jump to conclusions.

I must be culturally ignorant on both ends, though, because I didn't get the things about wearing heels and seeing knees. (or I'm just environment obtuse, since I go into Starbuck's occasionally but never seem to notice the shoes or skirt lengths of patrons).

Damon's picture
Submitted by Damon on

I've seen the other one with the two guys in the coffee shop. I find these kind of funny. I think more than anything they skewer those pretentious faux-liberals, who are very much real. I don't read them to attack and ideology. I guess it doesn't hurt that I'm also what I'd call a no-nonsense liberal.

elixir's picture
Submitted by elixir on

I take them as commentary on our culture, as the title of this post implies. It's very possible that they are liberal but I don't see that as the target of the ad, parodying liberals. I see the ad as taking on the coffee poseurs. I'm married to one and it's my cross to bear.

I love this job!

vastleft's picture
Submitted by vastleft on

... the concept that these women secretly aspire to stop reading books, stop trying to be astute about geopolitics, and start wearing more-revealing clothes -- adds up to a kind of an anti-feminist manifesto.

Valhalla's picture
Submitted by Valhalla on

VL, you're right. The jazz thing was fine -- digging at someone's taste, but the Paraguay thing was an association with ignorance.

It would be funny if they turned it around, and pulled a Paris Hilton type reversal on them. Put some fluffy-headed-looking women in an ad talking knowledgeably about geopolitics over their lattes, then pan out to show them in a Mickey D's instead of Starbucks.

Hmm, probably not as eyecatching. Maybe McDonalds should chat with McCain's ad-shop though...

Damon's picture
Submitted by Damon on

I'm going from point A to point B with no stop in the middle. Most Americans equate intellectual with liberal. I'm calling it as I think your regular viewer would see it, nothing more, nothing less.

VastLeft,

I take it that you didn't see this commercial?

vastleft's picture
Submitted by vastleft on

The latte one, I've seen on the air a few times. The one with the women has a different flavor, more about dumbing down and sexying up. It's also more energetic than this one, FWIW.