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The cause of desire is suffering


I mean, when you read the literature about marketing, that about sums it up, doesn't it?

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twig's picture
Submitted by twig on

Interesting, yes ... but I've spent too many years in marketing to look at it objectively.

Submitted by libbyliberal on

I am thinking the cause of desire is an "illumination" of the reality of suffering by a belated but perhaps limited exposure to non-suffering, an escape hopefully to full out joy and pleasure and/or satisfaction, which raises the consciousness and desire of the chronic hostage sufferer to seek higher more satisfying ground!!!! Desire in the dimensions of both satisfaction AND gratification I'm thinking.

Chorus of World War I song:

How ya gonna keep 'em down on the farm
After they've seen Paree'
How ya gonna keep 'em away from Broadway
Jazzin around and paintin' the town
How ya gonna keep 'em away from harm, that's a mystery
Imagine Reuben when he meets his Pa
He'll kiss his cheek and holler "OO-LA-LA!
How ya gonna keep 'em down on the farm
After they've seen Paree'?

Yeah, all that fun of war for those guys tasting non-farm adventure. I am sure there was good and bad and ... clearly the "ugly" was minimized (I mean if war is reported accurately, who would ever volunteer?)

Submitted by lambert on

The cause of suffering is desire.

But I am imagining that the system in which we are enmeshed engineers suffering to create desire.

And so there is a cycle, so all-encompassing that we might think of it as almost a karmic one, eh? Suffering is engineered to cause desire which causes suffering which causes desire, with rent collected at every phase transition....

This also goes straight to the larger question of what money represents. "Value," right? Well, what is value but that which we desire? Goes on the balance sheets as "Good will," I suppose....

I just think there are ideas to be found in this view. I don't claim to have done anything more than throw out a suggestive slogan.