Peter is talking about you, kidz! There's plenty to chew over, and suss out. This part caught my attention:

How does this affect the triangle of media, political establishment, and online community? For the press and punditry, an important reversal: their agenda-setting role is eroded and they are now compelled to partner with the online commentariat for validation and legitimation. For the political establishment, the standard methodology - where strategists and pollsters conjure and test messages to be disseminated by media teams and press shops through traditional channels - is inadequate. Politicians and public officials must now contend with higher levels of risk and uncertainty that confound traditional communications strategies. They must posses the awareness and agility to navigate a churning ocean of opinion where every word, every press release, every policy paper, every speech, every document, every surrogate remark is recorded, magnified and repurposed by the online community. Image making and message crafting, enduring political arts once the back-room purview of a select few, are now in the public domain.

Our very own Shystee has done some brilliant work on this topic, and has a slightly different take on it, I think. But to me the best part of the Daou piece is "risk and uncertainty." I like chaos, I don't like top-down flow of information models. Daou wants your thoughts, leave them here or at his place.