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Aroma messaging and the body politic

IndieGogo project:

The oPhone is a revolutionary device that, in combination with our free iPhone app “oSnap”, allows you to send and receive electronic aroma messages. Think of it as a kind of telephone for aromas. With the oPhone, you can now bring complex scent texting into your mobile messaging life, and share sensory experience with anyone, anywhere.

I hate to think what's gonna happen when they bring this to DC!

Or maybe I don't. Does corruption have its own olfactory signature? Humans have feelings that classify the entities of this world as good or evil, and these feelings are intimately connected to our sensory apparatus, especially smell (and taste). Does "good" smell "bad"? Does evil taste "off"? No, and yes, presumably, except in special cases, like durian, or farangs in Thailand (or not).

So one does wonder what a the digital aroma of a Congressional office might be like. Of course, the staffers could have applied deodorizers, but somehow I feel that would just add masking to the mix, not conceal it.

Anybody know anything about the Somatic Marker Hypothesis? One might imagine aroma playing a feedback role in the body politic... And perhaps the absence of aroma, in our digital media, having pervasive effects. For example, if smiling sociopaths "smell funny" in real life, but not on TV -- and I think we can all agree that TV is heavily populated by smiling sociopaths -- then... Well, I'm not sure what the consequences would be. Not good. And large.

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