Corrente

If you have "no place to go," come here!

A study with wide implications....

Scientific American:

Scientists have discovered that novel [and bright, shiny?] objects perk up the reward system of our brains, indicating our sense of adventure—exploring or learning something new—may be just as tempting as cash and other prizes in the choices we make. Researchers say the finding may explain why marketers are able to bolster sagging sales by simply repackaging old products.

Brain processes "might encourage you to sample [products previously dismissed] again—even though it doesn't make much sense," says Bianca Wittmann, a neuroscientist at University College London's Institute of Cognitive Neuroscience and co-author of the study published today in the journal Neuron. "Just because it has new packaging doesn't mean it has gotten much better."

Yeppers.

Any "buy local" or indeed "play local" movement is going to have to take account of this...

0
No votes yet

Comments

Truth Partisan's picture
Submitted by Truth Partisan on

NOW: Even MORE wit!
Learn how to garden more!
Updated with bright pictures and shining videos!!
Learn how to maneuver through American's new political system!
Learn to grill new things!
Our new take on the latest facts and figures!

...aren't you MORE impressed with us NOW?

Submitted by lambert on

"Whiter whites!"

[x] Very tepidly voting for Obama [ ] ?????. [ ] Any mullah-sucking billionaire-teabagging torture-loving pus-encrusted spawn of Cthulhu, bless his (R) heart.