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A study with wide implications....

Scientific American:

Scientists have discovered that novel [and bright, shiny?] objects perk up the reward system of our brains, indicating our sense of adventure—exploring or learning something new—may be just as tempting as cash and other prizes in the choices we make. Researchers say the finding may explain why marketers are able to bolster sagging sales by simply repackaging old products.

Brain processes "might encourage you to sample [products previously dismissed] again—even though it doesn't make much sense," says Bianca Wittmann, a neuroscientist at University College London's Institute of Cognitive Neuroscience and co-author of the study published today in the journal Neuron. "Just because it has new packaging doesn't mean it has gotten much better."


Any "buy local" or indeed "play local" movement is going to have to take account of this...

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Submitted by lambert on

"Whiter whites!"

[x] Very tepidly voting for Obama [ ] ?????. [ ] Any mullah-sucking billionaire-teabagging torture-loving pus-encrusted spawn of Cthulhu, bless his (R) heart.